International Market Planning
Considerations


Start up

  • where and how to start
  • access to data
  • countries or regions
  • training information

Organizing for Success

  • development of a general marketing plan
    1. product analysis for foreign use or consumption
  • promotional materials
    1. brochures and technical literature
    2. trade showparticipation

General Analysis of Foreign Requirements

  • needs analysis
  • competitiveness
  • economic growth forecasts

Target Market Identification

  • accumulation and analysis of secondary data

Gather Primary Target Market Intelligence

  • general information (statistics)
  • demographics
  • import export barriers
    1. quotas andembargo's
    2. exchange controls& duties
    3. customs andentry procedures
  • legal
  • political
  • competition
  • distribution methods
  • end user characteristics
  • language, culture and social differences
  • transportation